Isabel Hardman
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If you can hear a faint sound of bells ringing as you browse this site, that’s because it is a carbon copy of the LetBritainDecide website. Tory MPs, including those who don’t always put their hand up to support the Prime Minister, are tweeting away about his ‘bold’ move and directing followers to the site. Its role isn’t just to collect data for the Conservative party (more on this from Sebastian here) but to make the policy, which the Culture, Media and Sport department has been working on for months, all about the power of the Prime Minister to protect our children, itself a very emotive phrase.
I understand that this whole campaign is the brainchild of Downing Street director of communications Craig Oliver, who has apparently been working on it for a while. He has been the driving force behind this policy, and has managed to push it through the machine himself. He got his front page reward this weekend and today. Oliver is not always revered by political advisers and the like: some feel he makes the wrong calls too often and I hear that others don’t bother to turn up to his briefings particularly regularly. Others are quite keen to leak the details of what they hear. But he appears to have made the right call on this policy, with a slick campaign to back it up.
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