Rory Sutherland Rory Sutherland

The Wiki Man | 13 December 2008

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But are we worrying about the wrong things here? While we all agonise about moral issues, the most dangerous technology of recent years has spread without a voice raised against it. I am talking about the spreadsheet.

What the spreadsheet has done is create in organisations and governments an over-reliance on numbers (by no means always meaningful or even accurate) with the result that often spurious numerical targets, metrics or values invariably override any conflicting human judgment. This has given rise to what a colleague of mine, Anthony Tasgal, calls ‘The Arithmocracy’: a powerful left-brained administrative caste which attaches importance only to things which can be expressed in numerical terms or on a chart.

Don’t misunderstand me. I am not making a trite ‘price of everything but value of nothing’ point, nor am I attacking genuine science. I object to the spreadsheet precisely because of the pseudo-science involved, and the way numbers create a semblance of mathematical rigour which lends some measures or extrapolations an influence they don’t deserve. Einstein posted a sign in his office at Princeton which read, ‘Not everything that counts can be counted, and not everything that can be counted counts.’

In spreadsheet-land everyone knows educational standards are falling — but that’s fine because the pass rate is going up. Bankers have instinctively known for years that something was wrong — but 1,000 screens twink-ling with reassuring numbers have vetoed anyone from acting on their instincts.

We worry endlessly about how technology might give rein to our baser urges but give no thought at all to the dangers of excessive logic. Yet the Holocaust and the Soviet famine were both the product of meticulous government officials in dutiful pursuit of numerical targets. Italians, by and large, don’t go in for atrocities. It’s not mass hysteria that really frightens me, it’s mass rationality.

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