Why India's super-rich are snapping up Rolexes
As the number of Indian millionaires continues to grow, so too will the demand
As the number of Indian millionaires continues to grow, so too will the demand
‘London has become a jungle, right? Anyone with anything nice risks having it taken.’ Bobby, the manager of one of Hatton Garden’s watch shops, does business in a windowless room as far from the street as possible, watched over by a thickset guard and a couple security cameras. ‘I’m a paranoid person,’ he says, and he’s right to be. While the level of general theft in London is going down, more and more luxury watches are stolen every year – tens of millions of pounds’ worth. There’s no sophistication to stealing a watch. Gangs smash into shops with machetes or rip them from wearers’ wrists. Last week, Oliver White, a
Watch companies are trying out multiple strategies this year
Ian Fleming once said that a gentleman’s choice of timepiece said as much about him as his Savile Row suit. The latter part of that evaluation seems anachronistic now – after all, who apart from Jacob Rees-Mogg wears Savile Row suits with any regularity these days? But the idea of the watch as indicator of taste, status, wealth and much else besides is, arguably, still valid – and perhaps increasingly so. Luxury watch sales are on the up and predicted to rise further – remarkable given the cost-of-living crisis, their inessential nature and an alarming rise in theft. Watches of Switzerland, who recently opened a multi-brand Canary Wharf showroom, saw
Of all the accessories one might expect a celebrity with millions in the bank and army of stylists at their disposal to choose, a bargain watch is not the most obvious. Yet Casio timepieces – some of which sell for little as £10, and most of which cost under £50 – appear to have become something of a status symbol among a certain strata of the well-off and well-connected. Take former Manchester United footballer Gerard Piqué (estimated net worth £66 million), who split up with pop star Shakira last year. Recently the Colombian singer, 45, released a ‘revenge’ single with lyrics ridiculing the retired Spanish player, her partner of 11 years,