Rory Sutherland

Rory Sutherland

The Wiki Man | 8 March 2008

As you probably know (to your cost), Amazon purchases above a certain value incur no delivery charge. This offer works because so many people buy extra books to lift their order above the free-postage threshold. Predictably, in every country in which the retailer has launched the scheme, there has been an immediate and sustained uplift

The Wiki Man | 23 February 2008

There was formerly a rude custom for those who were sailing upon the Thames, to accost each other as they passed, in the most abusive language they could invent… a fellow having attacked him with some coarse raillery, Johnson answered him thus, ‘Sir, your wife, under pretence of keeping a bawdy-house, is a receiver of

The Wiki Man 

Local newspapaers usually have a slightly dotty reverence for the area they serve. My own local paper recently described Winston Churchill as ‘the former Westerham resident and wartime prime-minister’. The Evening Standard has the opposite problem in that it is a London paper which really doesn’t much like London. In fact it wants its readers

The Wiki Man

Following last week’s article, someone wrote asking me to dissuade them from buying the new ultra-thin Apple Air laptop, to which they had become curiously attracted. Delighted to help. In fact anything I can do to deprogramme you from the Apple cult will be time well spent. With luck you may end up devoting yourself

The Wiki man

Most writers of science fiction have foreseen human communication becoming more sophisticated and realistic. Brave New World has the feelies; 1984 has telescreens; every spaceship seems to have a colossal video wall on which the Emperor Zorquon can appear in Dolby surround sound to threaten the crew with unspeakable things. But more interesting than the